WV SBDC creates new post to advance digital marketing skills

CHARLESTON, W.Va. — The West Virginia Small Business Development Center has named Roxy Turner to fill the newly created position of digital marketing specialist, State Director Debra Martin announced today.

“Roxy Turner joins WV SBDC as our first digital marketing specialist,” Martin said. “We created this position to advance our digital marketing expertise to the next level. That’s necessary for our mission to equip our West Virginia business clients with the skills and tools they need to succeed.”

The services of the new digital specialist will focus on small-business owners who want to learn how to integrate technology and marketing in the digital space to increase profits and attract more customers. The specialist will collaborate with the WV SBDC business coach for the client business to outline what needs to be done to reach the client’s objectives. The WV SBDC business coaches provide confidential, one-on-one consulting with client businesses at no charge.

Turner’s experience includes international business strategies, social media implementation, marketing and communications. She has held executive, managerial and consultant positions with university programs and private enterprises. Turner worked with West Virginia State University and Marshall University in their international programs. She owns a web marketing and communications business in Putnam County.

She received her Bachelor of Arts and Bachelor of Science degrees in math, statistics and communications studies from Anglia Ruskin University in Cambridge, England. She received her Master of Arts degree in communication studies and political science from Marshall University.

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