The Upshur County Convention & Visitors Bureau (UCCVB) seeks an energetic, creative and forward-thinking professional to lead the organization’s tourism development, marketing and community engagement. The Executive Director promotes Upshur County as a welcoming, authentic small-town destination and strengthens partnerships that support local businesses, events and regional tourism initiatives.
The ideal candidate will be a strong communicator, a collaborative partner and a self-motivated leader capable of managing multiple projects with limited direct supervision. This position requires a blend of marketing skills, community relationship-building and organizational management — including the ability to promote Upshur County’s growing portfolio of event venues and to attract meetings, retreats and small conventions.
Key Responsibilities
Community & Business Engagement
- Build strong relationships with local businesses, civic groups and community organizations
- Attend meetings and events to promote collaboration and gather input on tourism needs
- Provide presentations to increase understanding of CVB goals and encourage broad support
Regional Collaboration
- Work with neighboring CVBs and regional partners to promote shared tourism assets
- Maintain accreditation with the West Virginia Association of CVBs
- Participate in statewide and regional conferences to strengthen Upshur County’s visibility
Marketing & Promotion
- Develop and implement an annual marketing plan
- Manage the CVB’s website, social media presence and digital content
- Create print and digital materials to promote local attractions and events
- Support and help promote community events in partnership with event organizers
- Market Upshur County’s event venues and local hotels and motels as appealing locations and lodging options for meetings, retreats, weddings and small conventions
- Develop promotional materials and outreach strategies to attract conferences, organizational retreats and regional gatherings
Grant Development
- Identify relevant grant opportunities at the state, federal and foundation levels
- Prepare and submit grant proposals in collaboration with local and regional partners
- Develop a long-term grant strategy to support tourism growth
Administration & Reporting
- Work with the Board Treasurer to prepare and manage the annual budget
- Provide monthly and annual reports to the Board and partner agencies
- Maintain systems that ensure transparency, accountability and accurate record-keeping
Board Relations
- Seek input from the Board and provide regular updates on activities and progress
- Prepare an annual operations plan for Board review and approval
- Carry out additional duties as assigned by the Board of Directors
Qualifications
- Experience or education in marketing, public relations, tourism, communications or a related field preferred
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills
- Ability to work independently and collaboratively with diverse partners
- Familiarity with digital marketing, social media management or event promotion is a plus
- Experience in venue marketing, event coordination or conference recruitment is beneficial but not required
- Preference will be given to candidates with experience and/or education in marketing and public relations
Compensation
- Salary range: $30,000–$33,000 annually, based on current annual funding and
commensurate with experience.
How to Apply
Interested individuals should submit a cover letter, resume and at least three professional references electronically to the Upshur County Convention and Visitors Bureau at info@VisitBuckhannon.org.
Application materials will be accepted until January 23, 2026, or until the position has been filled.
Questions? Contact Lacy Ramsey at 304-473-1400 or Tammy Reger at 304-472-1722.