WVU Medicine St. Joseph’s Hospital and BlaineTurner Advertising have been recognized as Winners in the 32nd Annual Communicator Awards for the “WVU and Community” campaign. The project earned recognition in the Film & Video – Medical & Pharma category for its authentic storytelling and focus on the hospital’s strong connection to the communities it serves.
The Communicator Awards honor excellence, effectiveness, and innovation across all areas of communication. The competition receives thousands of entries each year from agencies, production companies, organizations, and creative professionals around the world.
The award-winning campaign highlighted the strong relationship between St. Joseph’s Hospital and the community it serves, emphasizing access to trusted, high-quality healthcare close to home.
“This campaign was important because it showcased the strong connection between St. Joseph’s Hospital and the community we serve,” said Matt Scott, Director of Marketing & Communications for WVU Medicine St. Joseph’s Hospital. “We wanted to highlight the impact of having high-quality WVU Medicine care close to home, while also reflecting the trust and relationships that make our hospital unique. It’s incredibly rewarding to see that message recognized with this award. We’re also very thankful to the talented production team at BlaineTurner Advertising for helping bring that story to life in such a meaningful way.”
The campaign focused on authentic storytelling and community-centered messaging to demonstrate how local healthcare providers make a meaningful difference in the lives of patients and families.
“We’re honored to receive this recognition alongside our partner St. Joseph’s Hospital,” said Sarah Rogers, President & CEO for BlaineTurner Advertising. “Healthcare marketing is most impactful when it reflects real people and real relationships, and this campaign was built around that concept. From the beginning, this campaign was designed to capture the trust and connection that make St. Joseph’s Hospital such an important part of the community.”
The Communicator Awards are sanctioned and judged by the Academy of Interactive & Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising and creative organizations.
