In response to the devastation from Hurricane Florence in North Carolina and South Carolina, Kroger acted fast to deliver relief to those in need. Relief efforts included donations of money, water, food and other essentials needed by the first responders on the ground and the displaced members of the community.

In addition to a $50,000 grant to the American Red Cross from The Kroger Foundation, Kroger Mid-Atlantic announced it would add to the donation by dispatching four truckloads of bottled water. This donation of product and transportation is valued at $17,000.

“In times like these we collaborate with our nearby Kroger divisions and other partners to find ways to help in any way we can,” said Allison McGee, corporate affairs manager at Kroger Mid-Atlantic. “Whether we’re supporting nonprofits that are on the ground in the disaster areas or sending our own products to help nourish people in need, we want to help find solutions and bring relief to communities.”

As of this week all coin boxes at the 107 Kroger stores in the Mid-Atlantic Division will be directed to the American Red Cross to support Hurricane Florence relief efforts. For customers looking to donate larger gifts, Kroger also partnered with the American Red Cross to set up an easy-to-use donation page. To donate, please visit https://www.redcross.org/donate/cm/kroger-pub.html/.

Leading up to the storm’s arrival Kroger’s giving was focused on preparing communities for the impending storm by donating blankets for the homeless, providing bags of food for 911 emergency calls and shipping several pallets of water to a number of communities in the storm’s predicted path.  Additional relief efforts are currently underway for the day’s ahead.

“We want these communities to know that Kroger is with them and we’ll continue to do all we can to ease these difficult times,” said McGee.